Bettina Baer

Bettina (Two Circles Lead Consultant) is working with stakeholders in sports on commercial strategies to sustainably grow the women’s game. As a former professional football player herself, she won the Swiss Championship with FC Zurich several times and played for the Swiss national team. 

Before Bettina joined Two Circles, she worked for the Deloitte Sports Business Group as well as a content agency in Munich and Shanghai.